












Our History
It all started with a passion for creativity and a desire to spread joy through drawing.
Alex Hermansson, known from the series "Rita med Alex", noticed how much viewers appreciated being able to draw with him. He wanted to take that experience a step further and give everyone the opportunity to not only express themselves freely, regardless of age or experience. But also to experience a sense of community and club spirit by being able to draw with the exact same pencils as their idol.

Reduce Screen Time by Drawing with Alex
In an age where screens dominate our everyday lives, it can be refreshing to find activities that allow us to relax and be creative without digital distractions. A great way to do this is by drawing with Alexander Hermansson from "Rita med Alex". The series not only offers a guide to getting better at drawing, but often includes general educational elements and important messages in each episode.