It all started with...

A passion for creativity and a desire to spread joy through drawing.

Alex Hermansson , known from the series "Rita med Alex", noticed how much viewers appreciated drawing with him. He wanted to take that experience a step further and give everyone the opportunity to not only express themselves freely, regardless of age or experience.

But also to experience a sense of community and club feeling of being able to draw with exactly the same pencils as your idol.

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That's how the idea for the character Flippy was born...

The name Flippy, of course, comes from the word Backflip, which is Alex's signature trick but which today stands for so much more than just that.
Of course, the Flippy avatar is hand-drawn by Alex himself.


Our vision & the team behind it.

Together with a dedicated team of specialists, we have created a brand focused on providing quality products that help children's development, reduce screen time (in a reasonable way 😉) and develop the potential of every child's creative creation.
The vision is for Flippy to offer pens, craft supplies and other screen-free products with their own unique touch.

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Our team is a combination of experts in creative creation, entrepreneurship and e-commerce.